Landing Page Questions

[Mike W.]

Studying up on landing pages as an investor. From what I can tell, having multiple landing pages with identical text and layout is a no-no. Also, I see that it is not recommended to have nav menus on landing pages.

My questions pertain to the "carrot" type sites. I see most "carrot" sites with multiple landing pages for different city/states. Many times a website will have 50+ landing pages, all identical except the town or city/state. Also, these landing pages have nav menus.

So what is the correct way to handle multiple landing pages for different locations based on what I have seen on the many, many carrot "like" sites?

Also, if no nav menu, and the viewer is not ready to commit to a CTA, do you lose them if no link or easy way to get back to the website for further review or info?