Landing Page Questions

Member since 2019 · 11 posts · 1 vote

Studying up on landing pages as an investor. From what I can tell, having multiple landing pages with identical text and layout is a no-no. Also, I see that it is not recommended to have nav menus on landing pages.

My questions pertain to the "carrot" type sites. I see most "carrot" sites with multiple landing pages for different city/states. Many times a website will have 50+ landing pages, all identical except the town or city/state. Also, these landing pages have nav menus.

So what is the correct way to handle multiple landing pages for different locations based on what I have seen on the many, many carrot "like" sites?

Also, if no nav menu, and the viewer is not ready to commit to a CTA, do you lose them if no link or easy way to get back to the website for further review or info?

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Chris SeveneyBusiness Member
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Investor · VA · Member since 2015 · 21k+ posts · 19k+ votes
3y
I always hire someone with SEO experience and design experience in this field. The cost to have them put it together is paid back after 1 or 2 deals which their expertise should easily be able to bring in 1 or 2 more deals within the first six months.
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Beth Bannor
Member since 2021 · 41 posts · 15 votes
3y
Here's what Trevor Mauch recommends:
- • You should re-write a large % of your home page content (if not the whole thing) so to start, your home page is unique and robust. You can follow how our content is written and just re-write in your own words and add extra content to the page to stand out. We have services that do this or we can link up solid examples of sites ranking well based on customized home page content. I suggest at least 50% of the content on the home page be custom, but the more the better here. This way to start, your location pages and home page aren’t too similar to other sites launched in your market the same month w/ Carrot.
- • Then you’d copy that customized home page into location pages. This is where Andy is saying that you don’t need to really customize these location pages much at all, since you started with a well customized home page. I personally like to have each location page have a small bit of customization… but you can make that minimal on location pages OR like Andy said you can do no customization at all other than the market city and state. It’s working right now and will likely work for the foreseeable future. I just err on the side of building for the long-term and Google tends to reward helpful, robust, unique content and has over the years made many updates that tends to reward those 3 things. So you can do no customizations on location page (as long as you heavily customized the home page content to start with) and it’ll rank well, but I tend to customize them a bit to ensure years down the road Google will see them as valuable.
- • You don’t have to create drastically different content to rank or for Google to like your page. Remember, Zillow has millions of pages w/ much the same content… but then they populate the page w/ customized real estate listings and links related to that topic (and the page title is customized for that specific location).
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