Bigger Pockets - "Flipping Book" / PRO Status

[Josh Autery]

As much as I love this site, and all of the content it offers-- I'd be lying if I didn't say the pages promo-ing the Flipping Book, and the Upgrade to PRO page look really "Guru-esque."

Maybe it's just internet marketing and I'm behind the times, but the crazy long pages filled with pictures... 

Don't get all market-driven/sales-oriented when I've just found ya'll!

@Joshua Dorkin 

[Joshua Dorkin]

@Josh Autery - Our sales pages are based on principles used by SaaS companies (Software as a Service), whereby product knowledge and pricing are shared with the consumer to ensure they fully understand the product before purchase.  You can find plenty of examples of similar pages in industries that are as far removed from gurus as we are.  Here are just two:

https://www.atlassian.com/software/confluence

http://www.wufoo.com/pricing/

Frankly, I'd prefer shorter pages, but our product can be complicated and we need the space to explain the offering.

Gurus sell knowledge for a price that keeps changing as you want more of it, and in many cases, never fully deliver. BiggerPockets gives 100% access to ALL knowledge on the site (forums, BP Blog, member blogs, guides, podcast) and offers access to tools and services for a price so we can continue to offer this free content to EVERYONE.  

I you don't want to pay for a PRO or Plus account, you don't need to. Keep engaging on the site, keep reading, and keep learning. You can take all the knowledge you want from the site and never have to give us a dime -- I'm not sure you'll find any guru giving that kind of access.

Don't worry - we're not planning on turning to the dark side on my watch.