How well can a paint sample be matched to another brand?

[Karin Crompton]

Hi everyone,

My paint question has to do with bringing a paint swatch from one brand to another store and asking that second place to match the color.

Specifically, I've found a Ben Moore color I love that would work fabulously in our current and future flips. However, I get a discount on Sherwin-Williams through our REIA, and my contractor also gets a good price on Behr. So I think I can save a good amount by going w/a different brand (much as I love Benjamin Moore personally, this is business!).

So my question isn't about which brand is the best (I know that's been covered here before), but rather - if I bring my Ben Moore sample to Sherwin-Williams or Behr, how well will they match it?

Thanks for any help!

Karin