Do you stage your flips?

[Alan Crookham]

Just curious, do you generally fully state your flips with furniture and decorations, or just let the rehabbed house speak for itself?

[Derek Carroll]

@Alan Crookham

I always stage them. Makes the high end houses really pop and makes the lower end houses look like they’ve moved up a class. People are visual and walking into a small empty house versus a small house with furniture and decor professionally chosen and placed makes a huge difference in how people feel about a place.

If my son cleans his room and organizes it well then it looks nice when I walk in. If his room is a mess with stuff everywhere then it gives off a negative vibe. Either way it’s the same room.

Staging helps with perception in the same way.

All that said, my staging is relatively affordable. In my area it’s anywhere from $750-2000 depending on it I have monthly furniture rental. If I were to pay $3-5k for a whole house then I’d like the concept of it but might pause a bit more.