Pricing your flip to sell

[Shawn Walters]

First question is what do you guys do when you place a flip on the market in January.  Obviously the market is not as hot as Spring or summer.  

Secondly, how are you pricing your flips - slightly under market value/comps?

And after how many showings or time do you lower?

I've sold several flips, mostly at market value.  Since I hold for cash, I don't pay extra financing fees.  But opportunity cost has me rethinking it a little to maybe I should be pricing more competetively and making slightly less per flip but move them faster.

I generally wait 30 days or 10 showings and if no decently close to my price offers come in I lower.  

Thoughts?