Sacramento rents rising?

[Kathleen Brady]

Hi, I’m about to rent out a duplex I just purchased in Sacramento and I’m wondering what are people seeing with rent prices. I put them at what seems to be a little more than mid range market rent but the response I got is through the roof. Dozens and dozens of people interested. Is this normal for Sacramento. My previous experience as landlord in the Bay Area tells me that this much interest means I’ve priced the units too low. Considering re-listing them at a higher price but I don’t want to be greedy. Not sure where to go from here. 

[Jack I.]

I have a handful of duplexs in the sac area ..This is what I do to stay on top of the prices...

1. I monitor what is for rent in the areas of my places continuously. 

2. When I list, my business partner and I come up with a proposal...independently. We get together and discuss the price. 

3. Then we list if at slightly above market rate (  Our places are fixed up better than almost everyone else ). 

Our job is to do the right things...if we list too high, we have too few interested, if we list too low, we have too many. So, start high, and then come down....until you find the perfect candidate. 

Our adds we always put our name and phone number watermarked into the photos so people who know who the owners are.