60 Blog Ideas To Improve Your Real Estate Website’s Performance

[Rick Howell]

Ready to unleash a powerful stream of real estate blogs to drum up business this year?

Real estate blogging remains one of the most important and valuable tools available to investors, agents, and industry businesses. But what do you blog about? It can be a challenge just to consistently come up with topics and title ideas. So here are 60 ideas for spurring your real estate blogging efforts, and ensuring a great start to the New Year:

1. Your local real estate market forecast for 2018
2. Comment on how higher interest rates will impact local sellers, buyers, and investors
3. How the economy will impact the real estate market this year
4. Your plans and new announcements for 2018
5. A call for readers to join you on social media networks
6. Announce a new email newsletter, and issue a call to sign up
7. Market statistics and updated data
8. The attraction of homes as Valentine’s Day gifts
9. How to use real estate to minimize taxes ahead of April filing deadline
10. The process of purchasing a home
11. The process of selling a home
12. Best local restaurants
13. Best local coffee shops
14. Best local interior designers and furniture stores
15. Top things to do in the area
16. Upcoming local events
17. Top local Twitter accounts to follow
18. Smart home tech for homeowners to add to their properties
19. Top property developments of 2018
20. A recap of your best real estate blog posts of last year
21. A call for those seeking referrals to reach out to you, and vice versa
22. Contact information and local resources for those moving into the area
23. The best rated, and top reviewed local moving companies
24. Coverage of celebrity real estate deals and listings
25. Tips for negotiating the best home loan deals
26. Types of real estate financing available
27. New loan program launches
28. Best home improvements for adding value
29. Positive social impact your company is contributing
30. Highlight local heroes and others doing good for the community
31. Announce a competition
32. Poll your Facebook followers and publish the results
33. Poll your LinkedIn contacts and publish the results
34. Cover local Easter events
35. Open house announcements
36. Announce an award and nominate someone for it, or ask for nominations
37. Highlight new team additions or strategic partnerships
38. Highlight any press and media mentions you receive
39. Resources for international buyers and investors
40. Your processes and systems, and what customers should expect
41. New software or tools you are adding this year
42. New real estate website features
43. Invite readers for a meetup to talk local real estate
44. Highlight new reviews and feedback you receive
45. A list of your favorite quotes
46. Create an infographic on market
47. History of your city
48. Profile different neighborhoods, communities, or condo buildings
49. Review of common architectural styles, and how they are changing
50. List of local companies that are hiring workers
51. Create a slide show of local artwork
52. Review local small businesses
53. Highlights of your best moments in real estate
54. Create a slide show of your favorite property listings or past deals
55. Thanks for reading your real estate blog
56. Introduce your blog team and their stories
57. Your backstory and why you got into real estate
58. Roundup of the latest news stories
59. How to move up from renter to homeowner
60. Wealth building and real estate investment tips

There is plenty to blog about. If you blog daily, this list ought to keep you going for the next couple of months. If you publish less often, it will last you even longer. Need more ideas, or the time to write them? Consider hiring a copywriter, and potentially an assistant to upload and publish your posts consistently. Don't underestimate the power and importance of content marketing and blogging for your business in 2018. It can take some thought and investment, but the results will have an ROI that is well worth the time and effort.

What will you blog about this year?