Thoughts on RUBS providers?

[Sophia Baratashvili]

Hi everyone, I've been listening to the Bigger Pockets podcast for a while and have always wondered what multifamily investors/owners thought about RUBS (ratio utility billing). Anyone have any RUBS or utility billing stories/opinions to share? I do marketing for a boutique RUBS company and I'm trying to develop a win-win model so that tenants are happy, too (or at least not unhappy). I personally think rent and utilities should be separate and rents shouldn't be ridiculous. I'm in California for reference.