Social Media for Airbnb property

[Jenessa NeSmith]

Quick background: We have an in-law suite in our primary residence that we rent out as a separate apartment on Airbnb since December of 2015. Our first investment property just went live on Airbnb this week, and it's a 3 BR SFH. Both are in pretty good parts of town (one in a historic neighborhood and the other in an up and coming neighborhood next to downtown)

Does anyone do any social media or websites with their Airbnbs?  I just started a facebook page, instagram, and website under our Vacation Rentals Omaha name that links to our listings on Airbnb.  It's still new, but I have been posting pictures of things that we do around town, recommendations, what to do this weekend, etc etc.  I've also posted pictures of our house right after it was built in 1910 for some added history.

My questions are: do you have Facebook, website, or Insta account specifically for your Airbnb properties? If so, what kinds of content do you post and how often do you post? Are you seeing an increase in traffic/bookings as a direct result of it?  If you find that it has increased bookings, do you have any tips?