I removed my cleaning fee - 2 week experiment!
Notice anything different?
I have no idea what will happen! We'll see!
This listing is one of four studios at the same property so I have the luxury of A/B testing
Each unit is identical and each listing is almost the same except for reviews (this listing was my "medium" review listing at the property)
I increased the ADR to reflect the cost of cleaning so we'll see what happens!
Most Popular Reply
My suggestion if Airbnb is now showing the total price to the guest would be to keep your prices the same and brand all of your photos with your logo. The total price exposes Airbnb's 15% fee. I can almost guarantee most cleaning fees aren't as high as the service fee for the guest so in this case I've branded all my photos with my logo. Guests have been googling it and booking direct and saving on the service fee. They easily see the cleaning fee isn't the issue. I've even gone so far as to where now I purposely use my PMP to price my units on Airbnb 10% higher so they see an even bigger price. Also, a great way to build your brand so you're not being dependent upon Airbnb and letting them control your revenue.