How to get tenants to pay online? (Especially at a large complex)

How to get tenants to pay online? (Especially at a large complex)

Member since 2020 · 7 posts · 4 votes

Hi all, I own and manage 300 units (made up of a few large apt. complexes).  I am in the process of considering property management software and wanting to hear from others how they got a good majority of their tenants to switch to paying rent online instead of writing checks.

As we have rental offices at our properties, most tenants just drop off handwritten checks there (we even have a mail-slot for after hours), so there isn't that much work involved.  Our tenants are more blue-collar, some are older, some don't speak English, they aren't young tenants in the "luxury" market who are itching for this service, and just not sure how to know going in how many will actually pay online.

When speaking to the software companies, one salesperson sold the idea of being able to add an additional revenue stream by charging tenants a few dollars more for the convenience of paying online -but- I have seen people recommend, in other posts here, raising rents a little and then offering a $5-$10 discount to incentive them to save money and pay online (the completely opposite strategy).

Would love to hear from others, especially those at larger complexes, how difficult and challenging it was to convert a majority of tenants to pay online?  How long did it take?  Did you incentivize, charge more for convenience, etc.... would love to hear all experiences on this.

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  • Property Manager / Investor · San Jose, CA · Member since 2013 · 780 posts · 301 votes
    5y

    RentManager (via Zego) offers free credit reporting for tenants who want to use paying rent to help build good credit.  That could be an incentive for some?

    It cost's me a $1/transaction.  I happily absorb that as I don't have to do anything.  Tenants are "billed" automatically, they can set up their rent payments to be automatica, pay manually every month, the money goes into the proper bank account, the tenant ledger is updated with payment amount and date, I can run a report and automatically send out kind reminders or 3day notices as appropriate.

    I have about 80% adoption rate.

    You could poll your tenants and ask how many would like this service?

  • Drew SygitBusiness Member
    Property Manager · Royal Oak, MI · Member since 2012 · 12k+ posts · 9k+ votes
    5y

    We aborb the small cost we're charged when a tenant pays online as it's still cheaper than the cost of paying someone to scan and input in our software.

    To motivate tenants to pay online, we charge them $10 to process funds mailed/dropped off, $3 for depositing directly to our bank and of course $0 to pay online.

    If you like our answer, please give us a vote:)

  • Member since 2020 · 7 posts · 4 votes
    5y

    Thanks both for your answers. 80% adoption rate is great!  Thankfully the software programs I am looking at don't have fees for online payments using ACH, so just thinking about maximizing adoption.

    I thought about "polling" tenants, but in the end want to use the software for it's other benefits regardless so now trying to figure out how much incentivizing will be necessary and the various options to do so.

    To my knowledge, in our state, we can't charge tenants more for paying via check, so I have read on biggerpockets of the idea to raise rents and give discount for paying online.

    Just wanted to hear about other strategies to maximize tenants switching to online payments, as it will obviously benefit me! :)

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