Handyman Service Call Price for Southern California?

[Daniel Mawyin]

Hello out there. I am selfishly asking this question as it relates to my maintenance business but it may also be a helpful topic for landlords. Hope I am not breaking any rules here but I figure what better place would there be to ask this question than on a forum loaded with experienced investors.

I am a small business owner aspiring to one day make my way into REI.

I have recently relocated my maintenance business to So Cal (Temecula, CA). We are a handyman business who is focused on working primarily with buy and hold investors and property managers. Our goal is to provide service calls for tenant occupied properties. We do the small stuff. Examples would be: replace a faucet, light fixture, leak under the sink, garbage disposals, outlets switches, tub spouts, caulking, replace blinds, etc. Similar to what an apartment maintenance tech would do but for investors and PMs.

Our service call fee is 65.00 first hour (minimum) and 49.00 each additional hour. Most tenant service calls are completed within 1 hour. 

We are licensed and insured, our customers typically submit a work order online or by email, we contact the tenant for scheduling, provide pictures of all completed work along with description, and invoice is sent immediately upon completion of the job. In most situations we cover the cost of materials up front as well. Clients are notified through email of all activities. 

 My question is; do you think a 65.00 service call fee is reasonable, too high, too low for the service we provide?