Apartment not renting!...Four weeks now

[Shefali R.]

Experienced Landlords - what are your thoughts on this: 

We have a 3 bed townhouse in good location, available for rent at market rate (not higher/probably a tiny bit lower than market) not receiving significant interest for four weeks now. Has had about a handful of showings, everyone says they love it and will apply and then dont!! Pics are beautiful, listing is easily visible on hotpads, zillow, trulia and craigslist. 

1. How do you drum up interest in rentals if you dont want to reduce rent to below market 

2. Any creative thoughts or suggestions 

3. We are self listing it - am wondering if this would do better with a broker (area is Newark NJ). I wonder what do brokers do different?

[Peter Dascoulias II]

Make sure nobody copied your listing and is using it as a SCAM on Craigslist.  This happened to me!  I couldn't figure out why my rental wasn't being snatched up and found my place listed for $200 less on Craigslist.  In a small town (65,000) people see that or get scammed by it and it spreads like wild fire.