The perfect property manager

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Hi there!

I'm a software developer based out of San Francisco who has recently become interested in property management.  More specifically, I think it might be possible to use technology to build a more modern property management company. 

For you owners out there -- what do you care about most in a property management company?  What do you care about least?  Any ways you think the industry could be improved?

For those of you that don't use a property manager -- why don't you?  What would have to change in order for you to consider using one?  

Looking forward to hearing what you have to say!