Marketing trends

[Bryan N.]

I've noticed trends in my market seem to have shifted.  Craigslist was the primary source of leads and applications last summer.  Zillow would produce a lot of emails, but not much in actual real traffic.  My current rental listing is getting 99% of real traffic through Zillow and hardly anything through craigslist.  I started asking the "younger generation" at work where they search for rentals and overwhelmingly it was Zillow.  Anyone else noticing this change, or is it just an anomaly?   I still post twice a day on Craigslist (it gets buried if you don't), but the zero work Zillow ad seems to be producing better leads.