How to write better ads

[Dana R.]

Has anybody ever read these two books about real estate ads:

http://www.amazon.com/Big-Book-Real-Estate-Ads/dp/...

http://www.amazon.com/001-Winning-Ads-Real-Estate/...

I'm looking for a source or book about writing better real estate ads.  But, the problem is that all the sources I've found that real estate agents use are really about marketing or advertising the agent, and not the property they're supposed to sell or rent. (I notice that a lot on Craigslist where an agent will post an incomplete ad to drive the reader to the agent, and not necessarily rent the property that was advertised.)

Right now, I think I have one good ad  but it can always be improved.

My main issue is that while I have one good ad, I'd like to be able to generate multiple good to great ads for the same property. That way, when I post something on Craigslist while its available, if the first ad doesn't reel somebody in then maybe a new ad will or the next one after that. 

It seems like a mistake to keep repeating the same ad over and over again.