What is the target market for rental properties?

[Jonathan Feliciano]

Hello,

So recently, I started learning about creating a target market for your business.

As I was learning, I got curious and asked myself "What would be the target market for a real estate investor who's business is renting out single-family homes?"

It would be incorrect to say that anyone can rent out a home. It needs to be more specific.

Can you share with me your target market: the people most likely to rent out an SFR? Please be specific by including demographics and psychographics.

Looking forward to reading your responses!