Basic AirBnb analysis

[Patrick Geers]

Hi Y'all, I am trying to analyze a deal for a 1bed 1bath apartment at a very popular vacation spot. My mindset in RE investing is more of a buy and hold and preferably stick with long term leases. But for the current property I'm looking at it would seem to make more sense to AirBnb it out. I have no experience evaluating a deal that would be a short term rental and could use some help. 

I understand how to evaluate the comps and price the per night rate, but the other fees are what I find hard to understand. So is the cleaning fee determined by the host and does it vary depending on the duration of stay? 

And for the service fee, that's determined by the website and does not cut into the daily rate you receive from the visitor?

Also, what is a conservative vacancy rate that most AirBnb hosts use when evaluating returns?  

Any and all advice is appreciated and thank you in advance!