A Mailbox Full of Direct Mail Questions

[Webb Sledge]

1) Do you put your name, the company name, or no name at all right above the return address on the envelope?

2) Do you address each letter individually to the homeowners, put some other moniker such as "Resident" on the envelopes?

3) Is there a more cost-efficient way to mail out a lot of envelopes than to stamp each one? At $25 worth of stamps per street, it's fairly expensive.

4) Has direct mail worked for you?