ECO/Green property market

[Zach Ziskin]

What are everybody's thoughts on rehabbing properties with the angle of making them green/eco-friendly properties as a primary selling point? I know that this would mean more expensive rehab costs for materials, but I would think it would also mean the ability to ask more on resale, as more and more home buyers are becoming interested in green and eco-friendly properties that are both environmentally friendly and healthy to live in.

Does this make sense from a resale value perspective, as well as standing out from the crowd in terms of marketing?