How can so many do all-cash offers?

[David Cohen]

I've been looking into yellow letters and other marketing and it seems like so many say all-cash offers. Do they all have "bigger pockets" than me?

[Account Closed]

There is A LOT of cash out there right now.  It's a different world from when I started in late 1990s.  Back then cash offers were often really hard money loans from a limited buyer pool. Today I'm able to sell almost everything for cash. Even in the $150-200K range.  

The yellow letters you are looking at are used by a lot of wholesalers.  They don't use their own cash, but that of their end buyers.  So no, not everyone has bigger pockets.

That being said, I think the cash offer message is overused to the point where sellers don't even notice it anymore.  I don't focus on cash offers in my marketing.  I focus on identifying and targeting problems I can solve.  The majority of people I buy from don't need cash as much as they need someone to take the reins, solve what they perceive as insurmountable problems and walk the sellers through getting it sold.