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Updated about 11 years ago on .

Market analysis Help.
I am investing in Charlotte, NC, within the 3-10 unit range. I know it is important to understand the micro market before pitching to investors. In the neighborhood of Montclair south, things look good, I know that from living in the area for my whole life I just am ready to zone in on a solid platform for providing that kind of information to my investors so they aren't having to adjust to the format of each report they receive. I want them to understand the story behind the market with ease.
My question to you. What information is needed to include in a market analysis? What do the investors I am pitching this to want to see in the analysis that will best help them understand the story of the area? Where can I find this information the easiest? And what information is just mélange in the investors eyes?
Any and all comments and replies are encouraged and greatly appreciated.
Thank you!
Jonathan Robinson.