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Updated almost 7 years ago,
Leasing Agent Vs. Property Manager
I recently purchased a package of 28 very well located apartments. (4 buildings)
This is a text book reposition, however instead of rehabbing one unit at a time like I have done on two other similar projects, I decided to clean house quickly so that I could streamline the rehab process. Since going to market with 10 units, my operationally solid property manager has struggled to convert leads and appointments.
This PM has built a business around being a great manager of property, but not necessarily a great leasing agent. That coupled with me throwing out 10 units at once may be a bad recipe. I am considering bringing in a leasing agent with proven success at our location/ price point to manage all leasing (cost is first month’s rent) and turn over tenant to my solid PM once contract is signed.
Love to hear feedback. FYI , my pricing on these units is in line with other units I have in the area, where I am not struggling to fill vacancies as they happen.