Multi Family Lead Generation

[Lenny Grzeskiewicz]

Hi everyone!

I am a realtor in Marlyand and last year I bought my first duplex which I currently house hack. I am looking to buy another multi family property but have noticed lots of obstacles when looking off market. Solid multi family properties can be hard to come by on the MLS (I check for hours everyday). And when the good ones do come they are gone way over asking(as im sure most of you know). I even look at residential properties with key words for potential conversions to multi but those are also hard to come by. I have spoke with Ball point marketing on getting an off market list of multi family properties in 20+ zip codes in maryland but they came back with only one property in my criteria? Which I know is wrong, not sure if they are looking at strictly foreclosures/HUD owned, etc.

What is the best way to increase deal flow with multi family off market properties? And when you do have a list is cold calling the best way to reach owners as direct mail would most likely go to their tenants and not the owner if not occupying the property? Any help and wisdom would be greatly appreciated! 

[Jonathan Greene]

Go old school on this. Drive for dollars in all of the multifamily areas, especially closest to you. Mark down all the multis you see by looking for two or more doors in front or multiple air handlers outside or gas meters. Compile the list and then run the tax records on them all. Start marketing and skip tracing the owners that live the farthest away because that is your best pitch since they are paying to manage. Also, focus on the ones in the worst shape. Write targeted letters yourself saying you own and live in a multi in the area and are looking to expand. They want to hear from a local down the block, not a fake company. Good luck!