Rebranding a troubled complex

[Carl Millsap]

Hello BP, 

We purchased an early 80s multifamily complex w/ a ton of upside but a bad history. The surrounding neighborhoods are single family homes $400K and up, close to shopping, etc. 

We've asked the police to pick-up patrols; we've identified and evicted most of the bad actors. 

We've renovated units, cleaned up the hallways, and work diligently to keep the property clean. Trust me it's a challenge, habits are hard to break for these tenants. 

When you google the address it's nothing but bad reviews. We've tried to claim the listing so we can reply and put under new ownership etc. but have been unsuccessful with google. 

We've considered changing the complex name, and even the street name since our complex is the only property on the street to distance our ownership from the previous ownership reviews.

We decided against the street name change as that would require the postal service update, and tenants to update their address etc.

How would you go about rebranding this complex? 

Thanks in advance 

[Scott Mac]

Parkside Villas - an outstanding place to call home.

El Sirrito - Comfortable spacious apartment living.

River Bend - an exclusive community.

Charleston Arms, an old fashioned name with a forward looking attitude.

The Nine - Beautiful carefree apartment living.

The Ashley Rose - Pets welcome - smoking units available.

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In these high crime areas you might want to think about:

Cutting all shrubby back to tiny to prevent places for Rapists to hide.

Having security or maintenance Inventory all lighting nightly after dark to make sure it has not been tampered with (re bulbs unscrewed etc.. more Rape prevention).

Have all move out verbally questioned as to why they are moving out, have PM note any hot spots on the property (or reasons) for move outs (cure them imminently).

I highlight this Rape issue because sometimes the lades get away and don't report it anyone, but their neighbors (and sometimes management).....

And one scared Rabbit moving out because of this, can make a lot of other units in the complex with females empty out too.

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Good Luck!