Rebranding a troubled complex

[Carl Millsap]

Hello BP, 

We purchased an early 80s multifamily complex w/ a ton of upside but a bad history. The surrounding neighborhoods are single family homes $400K and up, close to shopping, etc. 

We've asked the police to pick-up patrols; we've identified and evicted most of the bad actors. 

We've renovated units, cleaned up the hallways, and work diligently to keep the property clean. Trust me it's a challenge, habits are hard to break for these tenants. 

When you google the address it's nothing but bad reviews. We've tried to claim the listing so we can reply and put under new ownership etc. but have been unsuccessful with google. 

We've considered changing the complex name, and even the street name since our complex is the only property on the street to distance our ownership from the previous ownership reviews.

We decided against the street name change as that would require the postal service update, and tenants to update their address etc.

How would you go about rebranding this complex? 

Thanks in advance