Best strategy for tax sale property with billboard

[Michael Lazzizzera]

I recently purchased a property at the tax sale that has a billboard on it.  It is two-sided and currently not in use.  I am wondering what the best strategy would be:

- Lease to major billboard company

- Lease it myself

- Sell the property outright

This is a first for me, never had to deal with a billboard property before.  Any input is appreciated.