Marketing Plan Strategies

[Pedro Plascencia]

I'm want to put together and implement a winning marketing plan and could use some advice from seasoned commercial real estate professionals.

I live in California, and have a background in construction management (residential & commercial), land development, and recently got my real estate broker license. I'm developing my ability to valuate properties through study and practice with local properties. My goal is to help bring together investors and distressed commercial real estate.

I've had conversations with others in the industry who are out looking for properties daily, and put the deals together when they find properties that fit the criteria of the investors their working with for a 3% finders fee. They also offer project management and construction management services for their investor clients at an hourly rate or agreed upon fee if necessary. This is what I want to do.

What is this called? Is this technically wholesaling? I'm very interested in doing this and am wokring on putting together a quick business plan and need help with winning marketing strategies.

I know I need to get out, look at and analyze properties daily and have a list of properties in my area I'm interested in. I also know I need to be talking to people who might know of properties as well as investors. The big question is how to get in front of investors interested in commercial real estate from $1-$50 million. What can I do to meet such investors, convince them there's value in what I want to do, and look for properties specific to their criteria? Who are these investors and where do I find them?

By the way, I've checked and there aren't any real estate investment clubs in my area. I've considered starting one.

I want to keep it simple but I also want to knock it out of the park.

Any help and suggestions would be great.