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Updated almost 4 years ago on . Most recent reply
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CRM for direct mail question
Does anyone have recommendations for a platform that will help organize a direct mail marketing? I would love to have a better way to document who I have sent mail to, when and for what. I have been hand writing, so needles to say it would also be great to find a better way to systematize this so I am not hand writing letters.
That being said, are there any metrics or market research out there that discuss the convert rate of hand writing vs other forms of direct mail-mailers?
Thanks in advance friends!