What's Your #1 Method For Finding Deals Right Now?

Question

I'll share mine real quick here - but want to hear what everyone else is doing too...

Direct mail to following criteria:

-absentee

-vacant

-free and clear

-7 years ownership

-SFR and multi

Sending yellow letters, once a month, hitting mailboxes on Tuesdays & Wednesdays

Copy on direct mail reads as follows:Hi,

Are you tired of getting postcards and letters frominvestors wanting to buy your house at 123 Main St?

Here’s what those investors won’t tell you:

Selling your house to a real estate investor (as-isfor cash) is NOT a good fit for everyone.

It all depends on your situation and what wouldwork best for you.

If you want to have a short conversation with a realguy - on the pros and cons of selling to an investor- shoot me a text and we can find a time to talk.

PHONE # HERE

I’ll be honest about everything and you can decideif it’s a fit for you.

Talk soon,

Brian

Ralph Romero Jr. · Answer

When I find a property I am interested in I write a letter nothing special just I am an investor looking to buy their property and I put my offer in writing in the letter.  Of course I put somewhere that this offer is subject to my inspection or the property and any leases outstanding.  Last 2 deals done this way the leases were way under market so after purchasing the property I sent new leases to tenants with comps showing current market rates.  Was able to buy the properties at 25-30% below market bc no agents involved and leases were low.  Instant equity and cash flow!

Fahima Hilal · Answer

Could you guys also please share what sources you use for your mailing lists -Listsource , Cole Source etc? I would like to get referrals before I decide on a company.Thank you

Brian Ellwood · Answer

Right now, yeah, just yellow letters. I've done a ton of postcards in the past, also all the other usuals. I think the list and the copy actually matter more than the actual mail piece.

The piece is designed to get you to read what's on it, the copy is designed to get you to take an action. So the copy has a tougher task than the piece.

Brian Ellwood · Answer

That's a good insight on the professional letters. I hadn't heard that.

My philosophy is that you shouldn't copy what everyone else is doing, but instead position yourself against your competition. From a copywriting perspective, I feel like that's going to cut through the noise a lot better than the usual "we want to buy your house" on a yellow letter.

With the copy I use, I get zero calls from pissed off people and I'm in the drivers seat from the get go.

Brandon Carlson · Answer

@Brian Ellwood I like your target market. Mine is very similar. Is the only direct mailer your doing Yellow Letters? Curious to know what else has worked.

Best,

Braden C. · Answer

@Brian Ellwood I like your criteria. Regarding the letter, are you trying to convert some leads to listings that might not be a "good fit" to sell to an investor or just trying to build trust? Professional letters perform quite a bit better than yellow letters in my market but yours might be different.