Turning vacant land from a liability into an asset

[Natalie Lopez]

Currently in the process of purchasing 12 acres of vacant land in a coastal town in Puerto Rico 15 min away from the beach. My plan is to turn it into an airbnb in the future but while I'm undergoing that I was hoping to gather some other recommendations on what else I can do to make it profitable. I would love to hear others people experience with purchasing raw land. Thanks!