Thoughts on Sedona, AZ area market?

[Mitch Santos]

Have recently considered purchasing a rental property in the Sedona area and wanted to know some honest opinions from others with experience in this market.  I've came across some relatively decent priced properties (compared to major city markets) but with the potential for positive cash flow from short term rentals (AirBnb, VRBO, etc).  

Any thoughts on this type of rental.  How much does exact location matter for rent-ability in this market?  In the City of Sedona vs. nearby such as VOC.  

Also, how seasonal are rentals?  I know March-May is busiest, but hoping the rest of the year wouldn't be completely dead.