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Updated almost 8 years ago on . Most recent reply

Account Closed
  • Rental Property Investor
  • Norwalk, Connecticut (CT)
44
Votes |
140
Posts

Discouraged. Direct mail isn't working.

Account Closed
  • Rental Property Investor
  • Norwalk, Connecticut (CT)
Posted
But I know I need to keep going. I spent several hundred dollars and sent hundreds of post cards with no calls back. I'm focusing right now on note buying to build up some cash. Then my focus will shift to wholesaling and buying buy and hold properties. I have made two offers on small multi as I move forward. Thanks for letting me vent. It's like forum therapy. Ha. Have a great weekend BP folks.

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166
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Daniel O.
  • Investor
  • Takoma Park, MD
147
Votes |
166
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Daniel O.
  • Investor
  • Takoma Park, MD
Replied

As the recipient of a good may direct mail solicitations (and a fellow investor) allow me to offer a couple of suggestions.

1) If you want someone to call you back, be sure to put a phone number on the mailing. Twice in the past two weeks I've received mailings that failed to include a phone number. 

2) Don't try to create some false sense of urgency. But if you must insist on including phrases such as "If we don't hear from you by 2/1/17 your cash offer will be terminated for good" it is a good idea to send the notice in January...not March!

3) Put a return address on your mailings, and include a name. People like to be able to look up who they are dealing with before they respond. Those two things alone may make the difference between something sitting on the kitchen table for later and something going strait into recycling.

4) Figure out whether someone else has already been saturating the area with direct mail solicitations. If they have, chances are you are wasting your money.

5) If you use a call center or an answering service, try calling the number you are sending out to see what your prospective seller is hearing. Does what you are hearing evoke the word "scam"? Some of them do!

Best of luck!

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