Developing a brand with a rehab or flip company

[Jason Morrow]

I am well into reading E Myth now and like many others it recommends developing a "Brand" for a company to create the value rather than in the product itself. Because of the separation most of us will have due to not selling them ourselves but rather through a local Realtor who is an essential member of your team, I wanted other thoughts on this as it relates to Real Estate. I know the Author has a volume dedicated to Real Estate but it has many negative reviews as an upset tool, so if anyone has an opinion on that please jump in. I understand the idea as it is presented but how have others found that to work with a company that only flips or rehabs properties? The goal is to later own rental properties where I can see an easier integration of a brand. If the company manages their own properties they are the "face" of the company and would have to operate with the utmost professionalism (which I feel would be the hardest part of finding a 3rd party manager). The only interaction in the rehab phase of growth however only comes with the buyers personal feelings towards the rehab itself regarding quality, colors, updates, etc... In that sense then the brand only comes from a consistent presence of those qualities that the Realtors locally eventually associate with your company and relay those experiences to their prospective buyers. I have been in sales my whole life and I fully understand that the best possible business comes from "repeat and referral" business so that seems to be what is gained by the "branding" approach at this point. Is there more I could do earlier on to increase that branding presence? Or am I correct that at this point focusing on the quality (and I do not in any way mean spending more than is needed) to guarantee when a Realtor recognizes the seller they immediately move it to the top of their list? On the other side of that is of course being totally professional in any interactions with the local Realtors, Title companies, Contractors, and essentially anyone you meet for the rest of your life since you are now the "face" of your own company. Beyond that is there anything that the more accomplished members know of? In other words it seems the brand in Real Estate in most ways regards the local Professionals whom you will rely on for your success not entirely on the buyer like for example a clothing store or car dealership would. Thanks for the help.