Handwritten Letter Service for Direct mail

[James Ritter]

Hello everybody,

How valuable do you think handwritten letters are as it pertains to direct mailings? For example, if I had the ability to contract out say $1 per handwritten letter do think that would be worth doing?

The reason I say this is because I feel that if I owned a business that offered this service it would have to be worth at least $0.50 - $1.00 per letter. With that being said if I am going to write the letters myself (1000 of them) it would take me a long time to do but would the time/money be worth it in your opinion? Think there would be a noticeable difference in response rates?

I have a brother-in-law who pretends he is buying property for himself and his family to live in. He swears that people would MUCH rather deal with a regular person rather than sell to an investor because he feels that they may think they are getting a worse deal than they could otherwise get SIMPLY because they are selling to an investor. Thoughts?