Critique Direct Mail letter template Please!

[Chris Purcell]

I'm looking to start a direct mail campaign shortly, and have got pretty solid results in the past using the standard

"I WANT TO BUY YOUR HOUSE AT XXXX"

To wholesale properties, but it was tough to convert them into listings because the potential lead was kinda confused and thought I was going to buy .. So I was to switch the message:

Dear Seller,

I'm a realtor local to <your area>,

And I BUY and SELL houses quickly and effectively

If you're looking to SELL your house quickly,

Call me at xxx-xxx-xxxx

Chris

Since I'm mailing to expireds .. Was thinking about throwing in .. "So was your last real estate agent a chump???"

Or something like that to grab attention

Let me know what you think BP

[Michael Quarles]

Expired 1

««AddressBlock»»

«GreetingLine»

Hello. My name is [Your Name] and I noticed your listing recently expired from the Realtors® Multiple Listing Service® (MLS®). This is actually good news for both of us! Let me tell you why...

I buy houses (just like yours) all of the time. In fact I want to buy your house, too. I do not want to “List” your house; I want to buy it.

A lot of times I have found that home sellers and real estate agents are just not on the same page when it comes to selling houses. Because of this, nothing gets SOLD. All that happens is a lot of wasted time and the sellers’ plans are put on hold while they wait for their house to be sold.

I don’t want you to waste anymore of your valuable time. If you’re still interested in selling your house, call me so I can come out and make you a win-win offer for both of us. And you can actually have your house sold within a few hours!

One last thing, I don’t buy houses that are listed with real estate agents so don’t re-list your house before you call me.

I hope to hear from you soon.

Sincerely,

<Your Name>

<Company Name or Title if relevant>

000-000-0000

Expired 2

«AddressBlock»

«GreetingLine»

Hi. My name is [Your Name]. I noticed your listing recently expired from the Realtors® Multiple Listing Service® (MLS®). Let me congratulate you in advance for selling your home!

That’s right. You read this correctly. You may have just SOLD your home.

I buy houses like yours all of the time and I know there is a way for you and I to create a win-win purchase agreement.

May I ask you two questions?

□ Are you still interested in selling your House?

□ Do you feel a fresh start with a new approach might just help get your house sold?

If you said “YES” to either of the above questions, then you owe it to yourself to call me so I can come out and buy your house.

One last thing…

I don’t buy houses that are listed with real estate agents so don’t re-list your house before you call me. I look forward to speaking with you!

Sincerely,

<Your Name>

<Company Name or Title if relevant>

000-000-0000

Expired 3

«AddressBlock»

«GreetingLine»

Hi. I sent you a couple of letters recently wanting to buy your house, but I haven’t heard back from you. My name is [Your Name]. I noticed you had your house for sale recently, and I was wondering if you still had an interest in selling?

I buy houses just like yours all of the time. In fact, you could have your house sold by dinnertime! That’s right. I don’t want to “list” your house – I want to buy it.

If you still want to sell your house give me a call right now. It won’t cost you a red cent, and I will make you a fair offer on your house today!

It doesn’t matter whether it needs repairs, if it’s occupied or you’re in financial hardship. I am a problem solver… I can create a situation that wins for both of us.

As an investor, I am capable of offering some very attractive methods for selling houses, especially ones that don’t readily sell in the traditional way.

There is no pressure – just results!

I don’t buy houses that are listed with real estate agents so don’t re-list your house before calling me.

Call me right now. I’ll be quick and to the point with you in making an offer. There’s no pressure to sell – just a great offer that you can accept or walk away from. I look forward to your call.

Yours truly,

<Your Name> - <Company Name or Title if relevant>

000-000-0000

PS: No more worrying about whether your house will sell or not. I will buy your house!

PPS: Call me today. I am waiting to hear from you.

Expired 4

«AddressBlock»

«GreetingLine»

I’m a little confused. I want to buy your house but you never called me. I sent you letters to this effect but I’ve gotten no reply. I am financially qualified to purchase your house today. Are you still interested in selling your house?

I had noticed that your house did not sell while listed through the Multiple Listing Service®. Don’t let this discourage you. Sometimes a fresh approach is all that is needed.

Let me reassure you that I do not want to “list” your house – I want to buy it. Yes, that’s right! No more waiting around for something to happen while your house sits with thousands of others.

My name is [Your Name] and I Buy Houses. Let me show you how we can come up with an agreement for me to purchase your house. I would like to visit with you and explain the great options that are available to you.

Just think – you could have your house sold within the next 24 hours!

All YOU have to do is pick up the phone and call me right now at 000-000-0000. There’s no cost or obligation whatsoever. I’m just a buyer who wants to buy your house.

One last important thing…

I do not buy houses that are listed with real estate agents so don’t re-list your house. You have to call me before you re-list your house.

I hope to hear from you soon.

Sincerely,

<Your Name>

<Company Name or Title if relevant>

PS: This is a WIN-WIN situation for both of us!

Expired 5

«AddressBlock»

«GreetingLine»

Hi, [Their Name]. I noticed your listing recently expired from the Realtors Multiple Listing Service® (MLS®). Many times I find that I can help people who need to sell their houses simply by answering a few questions about how I Buy Houses.

Q. Do you have to make repairs to your home?

A.NO! I buy houses “As Is” No repairs needed. Save your money. We will give you a written offer usually within 24 - 48 hours. And in most cases we can close escrow within 14 days. All with no commission!

Q. How are you different from listing with a real estate agent?

A. Simply this: Real estate agents "list" properties. I Buy Houses. Real Estate Agents charge you a commission to sell your property with no guarantee that they can sell your home. Or even how much your property will sell for. The average property takes months to sell.

Q. Who pays all of the costs, escrow, title and such?

A.I do! With our program there are ZERO costs to you: NO Repair costs, NO Commission, NO escrow fees and NO Title Insurance costs.

Q. What if the next house I want to buy takes longer than expected?

A.That’s what makes me very special. Since I am buying your home as an investment you can stay in your home as long as you need to. With our program you have freedom and peace of mind. Peace of mind knowing your home is SOLD and the freedom to take as long as you need to move. It’s a “Win-Win.”

Q. Do You Pay what my home is worth?

A. YES. Remember you won’t have to pay Real Estate Agent’s commission, Repair cost, holding cost, or continue to be stressed about the sale of your home. I am a local, independent, professional, property buyer, who is dedicated to making you a fast cash offer that will be "win-win" for both of us. I am committed to providing you the fastest possible, stress-free sale.

Honest Talk:
A real estate agent could tell you your house or property is worth X amount of dollars. By the time your agent sells it, figure in your holding costs, repair costs, commissions, selling costs, etc., you might put X amount of money less tens of thousands in your pocket!

Give me a call; I know we can come up with a BETTER solution.

Here’s my phone number. Why wait, call me now!

000-000-0000

Sincerely,

<Your Name>

<Company Name or Title if relevant>

000-000-0000

Expired 6

«AddressBlock»

«GreetingLine»

I noticed that you had a house for sale and if you’re still thinking about selling I wanted the opportunity to buy it from you.

Let me tell you a little about what I do. I buy houses like yours all the time. I pay all the costs, including the real estate commission, the title insurance, escrow fees, transfer tax, Natural Hazard Disclosure etc. And I buy them in an “as is” condition. I am going to kill the bugs, assume the responsibility for all the needed repairs, whether I have seen them already or not. So when we agree on a price, the only thing you will subtract from that price is the principal left on your mortgage. I will make all the repairs whether I see them or not.

One of the positive factors about selling me your house is that you can stay in it for as long as you need to and have the peace of mind of knowing it’s sold. And not only sold, but sold to someone who can afford to buy it.

You see, I sell houses too, and many times I have seen buyers make offers on houses, and when we got into escrow and I’ve spent a lot of money on the process, then it turns out the buyer has an IRS problem or child support payments he didn’t mention, and he can’t qualify. Believe me, there is nothing more frustrating than seeing a deal break down in escrow. If this has already happened to you then you know what that feels like… That isn’t going to happen to you this time.

Another positive factor is, you won’t have any of the monthly costs waiting for the right buyer to come along with the right offer, and have that buyer be one who can actually follow through on the purchase.

And maybe the most important factor is that you can get on with your life and not have this burden hanging around your neck. Isn’t that really what you want?

Let me ask you—I know you have a number in your mind of how much your ‘walk-away’ money was going to be – the amount of money you believe is fair – so you can get on with your life – once you have come up with that number, please give me a call so I can come out, take a look at your house and make you an offer to purchase it.

I hope to hear from you soon.

Sincerely,

[Your Name]

PS: This is a WIN-WIN situation for both of us!

Expired 7

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«GreetingLine»

Your House didn’t sell, now what?

I bet you have heard that before. I bet you are right now staying to yourself “What should I do now?” I bet your real estate agent didn’t prepare you for loosing did they? It is my goal to help you be successful in dealing with this emotional and stressful circumstance. Remember the decisions you make today impact your ability to purchase a home in the future.

Let's make a plan together… I have found that there is an easy way to work through this process and a difficult way. Let’s look at the easy way.

STEP 1. Be concerned about your future.

Understand that the decisions you make today directly affect your future. Do not procrastinate; time may not be on your side.

STEP 2. Take Control

Don’t let others dictate to you what you must do or not do. Don’t settle for the wrong decision.

STEP 3. Stay Strong.

Lenders, Real Estate Agents, Family and Friends will bombard you with advice, which may not be in your best interest. Do what is the most right for you.

STEP 4. Plan your finances

Until you understand the entire process, you cannot plan your personal finances correctly. Learn the difference between the last go around and selling to me.

As I mentioned earlier, my goal is to buy your house. I am not offering to list it and I am not an agent. I BUY HOUSES. If you would feel comfortable you may call me and set a time to come see me at my office and I would be happy to help answer the many frustrating questions regarding why a house didn’t sell the first time around. All free of charge.

I hope to hear from you soon.

Sincerely,

[Your Name]

PS: This is a WIN-WIN situation for both of us!