Staging

[Tiana McKinney]

How many people believe staging plays an important role in marketing your properties? 

How many people think it's too costly?

How many people believe potential buyers can see past an empty space and visualize the potential? 

This is by no means an advertisement for my business. It is strictly curiosity. I know as an investor it's all about the quick flip, but isn't it also about aesthetics? Whenever I see a commercial, the advertisers stage the set so the product will be more appealing. It's marketing genius. So here is my question:

Why are so many realtors and investors anti-staging? And if they are not, why is it never mentioned in their step by step guides to successful sales?

[Ben Leybovich]

If you are retailing, I say definitely stage it.  I do.  Cost benefit is there for me.