Looking for advice on a FSBO with a flat-fee MLS service.

[Ricardo Taboada]

Hello all. Thank you in advance for your time and shared knowledge.

I am looking to sell a single-family new construction (which I developed) in Lehigh Acres, FL. This is around Cape Coral/Fort Myers. My strategy is to forgo a listing agent and use a flat-fee MLS listing service. I am a lawyer and developer and am intimately familiar with property law and real estate; however I have never sold realty without a listing agent.

I would appreciate any advice or thoughts you may have about this plan. Some of my specific concerns are:

1. I am considering using beycome.com as the flat-fee service. Any idea on how good their service is? Would you recommend an alternative service?

2. My thought is to offer a 3% buyer's agent commission. Thoughts on this amount? What is typical for the area? I think 3% is reasonable and many of my prior transactions have offered 2.5% to the buyer's agent.

3. If you have an argument that I should reconsider my strategy and instead retain a listing agent, I would like to hear it. 

4. Any other germane thoughts would be appreciated.

Thank you!