DM/PM on social media as lead generation

[Patrick Donovan]

Hi everyone!  I am a realtor, and I want to start lead generating by sending out personal messages on Instagram and Facebook to investors, offering my services for free.  I got this idea from Gary Vaynerchuk, and wanted to share the idea in hopes that it helps other realtors. The approach will be to do things for them.  For example "Hi investor, my name is Patrick.  I would love to help you find comps for properties you have an eye on... Or, I would love to provide you information on what homes rent for in areas you are interested in... Or, I would love to hold an open house for any properties you are currently trying to sell or have coming up free of charge.. etc., etc."  What other other services could I offer in this context that would benefit an investor? Thanks in advance!

[Jonathan Greene]

I don't know of a single investor who would ever respond to an agent contacting them on social media. I delete every contact I get on social that isn't from someone I know. Real investors aren't dumb, they know you want the listings in the long-term, the already know your long game so it won't work. Way too many people are trying to use personal means to advertise and spam. Now or texts aren't even safe, I get spammed every day with "offers." This is not how you will get real investors to do business with you.

And lastly, NO ONE wants an agent who will give away their services for free. You are basically telling them that you don't deserve to get paid. Why would they ever give you a listing if you will do everything for free in hopes that some time down the line they throw you a bone?