Marketing ideas for a new agent in Orange County, CA?

Question

Dale Ferrell · Answer

Let's take a look at door hangers / door knockers. They are time consuming, most get thrown in the trash, they may not be in the market to sell at that time, and the person who throws it in the trash is the only one in the house that sees it. EDDM is the same except you do get to touch multiple homes in a single mailing. And then you have to do it again - one time - next month or however often you decide to print up flyers and hang/mail them. Door knocking - they have to be home and receptive to listening to you so if either scenario doesn't take place, you have wasted your time. And time is money.

Now this might not be for you, but there is a far better way to reach this people relentlessly month after month until they are ready to sell. Plus the same platform can put you in front of BUYERS before your competition even knows they exist as well as poach clients from THEIR open houses. If you want more details to see if you are a good fit for the program, let me know and we can set up a phone call to discuss.

Oscar Pinto · Answer

1. Open houses 4x per week. Wed 3-6, thurs 3-6, sat 12-3, sun 12-3. Do the same home if you want.

2. Practice conversion scripts. so when SELLERS come in, and you know they do, you can capture the lead info and begin working them.

3. Offer a 10% discount to a selected group, like teachers or firefighters. Thats giving 10% of your commission back to them. Make a flyer and call the local firehouse and ask if you can post it in their lunch area, you get the idea.

4. Call everyone in your phonebook and ask "who do you know who is looking to move?"

5. Call expireds, go door knock expireds, expireds expireds expireds.

6. DONT DO ALL OF THESE AT ONCE. Pick one and master it. once it is almost on autopilot THEN start the next one. give each one time (how much time? 3 months is my guess).

Jo-Ann Lapin · Answer

What type of client are looking to service?