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Updated over 7 years ago on . Most recent reply

User Stats

68
Posts
34
Votes
Chris Farrugia
  • Involved In Real Estate
  • Naples, FL
34
Votes |
68
Posts

Targeting FSBO's - Need some creative ideas

Chris Farrugia
  • Involved In Real Estate
  • Naples, FL
Posted

I live in a ridiculously competitive market (6k agents in my one town) and want to start a program to target FSBO's. Now, my approach is going to be that I don't want their listing because I know they can sell it. I want their PURCHASE once they sell their home. I have a feeling that I will eventually get their listing anyway once they aren't having luck and they find a home they really like elsewhere.

I refuse to door knock because I think it severely cheapens our industry and I don't want to cold call constantly and annoy people the way Tom Ferry encoursages us to do. I can email, mail letters, etc..

I've done a similar approach with expired listings and had success although I am targeting them to relist their home. In that regard, I mean that I'm not cold calling or door knocking.

What do you fellow agents suggest as some content to send?

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