Getting Listings

[Jen Dembele]

I tried Expired and found that is not me due to what agents go tgrouch to get these listings. What is working for you guys beside expired and what do u do ? 

[Jake Thomas]

@Jen Dembele I have the best luck with calling/emailing FSBO's. Expireds are good because at least you know they are willing to list with an agent but it obviously expired for a reason and in my market it's because it was overpriced. So now you have to talk that seller into lowering their price and listing with you over the other 100 agents that have called them already. I have good luck targeting the FSBO's on craigslist that have very poor listings. Maybe just a headline that says "House for sale" and no pictures or hardly any info. It's clear these people have no idea how to market and need help. I have converted two of these in the last 2 weeks. I am also in the process of gaining a listing from a custom home builder that I called from zillow. I asked him if I could show his house to a client, it wasn't a fit for them but he agreed to let me list it after a couple of conversations. This guy just wanted to hear compliments about how nice the house was (it was very nice).

Referrals are likely the best source of listings as this has happened several times to me this year but obviously you have to walk before you can run. The last idea is to be willing to discount your commission. Some agents will disagree but if you call 40 expireds a day and you are no different than the last agent that called them what are your honest chances of getting the listing. Ask them if they would be interested if you would be willing to negotiate your commission. 1.5% of a $300,000 sale is better than 0% and this is also a good way to build up a clientele base that leads to referrals. 

I myself discount my commission all the time and I went from 0 listings in 2014 to over 17 in 2015 and closed on another 10 houses for buyers mostly coming from the listings I sold. They have to move somewhere once their house sells :) 

Be Different, good luck.