Company name critique

[Sterling Williams]

Hello... I am in the process of trying to come up with a property management company name and need some critiquing. I'm thinking about Imbue Property Management (Imbue: to inspire or permeate with a feeling or quality). The second would be the family name Murdock Property Management. What do you guys think?

[Charlie MacPherson]

You should always go into a business with an exit strategy.  

In most cases, that means an eventual sale.  A business branded with your name is going to harder to sell.  Even if there's no actual "Murdock", I think it still applies.

For example, I'm about to open a new real estate brokerage (we should have licensing in place today).  For the new business (and we're in coastal Massachusetts), I chose the name Clear Sailing Realty.  The Tagline is "It's Clear Sailing.....all the way Home".

I'm not wild about "imbue".  It's not in common enough usage to communicate anything meaningful to your prospects and clients.

I'd suggest something that implies that you are the solution to their problem.  How about ideas revolving around reliability, seamless service, trouble-free service?  Ideas to seed your thinking:

- On Point Property Management
- Reliable Property Management
- One Stop Property Management
- Done Right Property Management

Just a few ideas...  And GOOD LUCK!