Listing Agent Expectations

[Geo K.]

I searched the forum looking for the right balance of expectations for a listing agent. The way I see a listing agent is a marketing expert that can get the owner the best price the fastest way. In order to accomplish this, I don't find acceptable just to list the property in the MLS and wait for buyer agents to sell the property.

I looked for the answers in the two posts below, but I did not find the actual expectations of a listing agent.

http://beta.biggerpockets.com/forums/21/topics/102...

http://beta.biggerpockets.com/forums/21/topics/968...

Below are the expectations I have for a listing agent. I would like to hear the forum's opinion.

1. List in the MLS and syndicate to other sites. Make sure the listing is complete, accurate and correct.

2. Send mailers to near neighborhoods of similar houses letting them know that house is for sale. 

3. Make at least 1 or 2 open houses to drive traffic, and momentum to the sale. 

4. Call buyer agents after each viewing to ask opinion from the viewers. 

5. Review contracts/offers for correctness and to make sure there are no mistakes on them. 

6. Receive the appropriate compensation for his effort and even a little bonus if the agent got top market 100% listing price. 

I would like to know if my expectations are unreasonable. 

[Phil Z.]

This is what I believe your listing agent should be doing for you.

1. Complete a full Comparative Market Analysis to determine a fair market value and list price strategy.

2. Assist in preparing the home for sale. (i.e. Cleaning, Staging and Repair recommendations.)

3. Provide and/or assist in finding quality referrals as needed. (attorneys, contractors)

4. Prepare professional marketing materials

a. Professional Photography

b. Create a listing description that sells the home, location and/or lifestyle.

c. Professionally made flyers

d. Dedicated web address with HD Photos and/or extended property details.

5. Market the property for sale.

a. Listing on the proper MLS.

b. Syndication to all major real estate websites.

c. Direct Mail and Online marketing campaigns to target buyers and/or target market.

6. Orchestrate Showings  (i.e. Confirm appointments with other agents, and show to unrepresented buyers)

7.  Negotiate The Purchase Contract (Price and Terms) and Inspection Repair Reqests

8. Orchestrate the Inspection, Appraisal and Closing.