What are the best lead generation sources for real estate agents in this market?

Question

I am looking for new lead sources to keep my team busy during this market. We currently, are on Zillow Flex and get a lot of business that way and we market to our past clients. I have been looking into Z-Buyer, Bigger Pockets Leads, and Realtor.com.

What has worked for you?

Christopher Jason Lloyd · Answer

11 closed

Here are my numbers for my closed sales from BP as of two weeks ago. Conversion rate on the leads is about 4-6%.

Invested: $11,000

Commissions: $54,607.79

Source

Investment

Commissions

ROI

BiggerPockets

$11,000

$54,607.79

496%

Alvin Slate · Answer

I love the BiggerPockets leads because you’ll get to work with and build relationships with investors. Outside of that I’d recommend prospecting expireds, FSBO and preforeclosure leads. Another option is attracting leads on social media.

Benjamin Carver · Answer

We switched from KVCORE actually... FUB is the #1 for brokerages at this point. From everything I've seen and heard, it's no longer a competition. Highly integrated, works perfectly. I wasn't here when we used KVCORE though so I can't make a direct comparison. FUB is super simple to use. You can get it right away. We manage 35,000+ leads across multiple ponds and 20 agents no issues. I'd watch some youtube videos on a direct comparison. Also they just hosted a huge conference that apparently is insanely good, which leading agents from around the us. They are definitely more than just a CRM.

Logan M. · Answer

Wow awesome job!

Eric Jubeck · Answer

As you all said, the various online lead sources are great, but Logan as you and Benjamin both mentioned, your own SOI/Database should always be your number one lead source. So figuring out ways to tap back into your database, client events, new campaigns, etc. should always be in focus along with the consistent follow up. The other tried and true method besides online marketing, is always open houses. If the team needs to stay busy without the desire to cold call FSBO's or Expireds, etc. then back to the basics with open houses, no better way to get physically in front of potential buyers and sellers and continuing to grow your database further for more organic leads...

Benjamin Carver · Answer

My brokerage does high volume with zillow flex leads. The rest comes from old-fashioned follow-up calls and prospecting with SOI/past clients, old referrals and paid leads, and website traffic. We keep following up over days, months, years even, and it works well.

Christopher Jason Lloyd · Answer

BiggerPockets and social media have led to approximately 80% of my closed deals within the last year. I did a marketing audit and about 35% of my closings were from biggerpockets, 45% from social media (however, this took a while to build up. Social media leads require building your brand which is very time consuming and you need to be consistent for a long time before it is a stable lead generation source. Its great once you have established yourself because it is free). The remainder of the 20% was about equally split from referrals, networking, soi, company leads, etc...

Christopher Jason Lloyd · Answer

@Eric Jubeck All of the BiggerPockets leads were from the Featured Agent Program. I have been with the program now for 1 year and 8 months.

Logan M. · Answer

Can you tell me more about FUB? We are considering switching to it because KV Core does not work very well and it is driving me crazy.

Benjamin Carver · Answer

We use a combination of Ylupo and Followupboss. Ylupo uses AI to communicate with and send AI-enhanced hand-picked listings to leads. Leads come from Ylupo using ads and seo. Otherwise we manually put external leads on the Ylupo drip which keeps them coming back.

What are the best lead generation sources for real estate agents in this market?

What are the best lead generation sources for real estate agents in this market?

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