Most efficient direct mail

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Most efficient direct mail

Steven Birch
Investor · Algonquin, IL · Member since 2020 · 23 posts · 4 votes

Hey BP friends!

I work as a police officer in my local community so I have the luxury/burden of knowing the good areas from the bad. I also have the ability to "drive for dollars" during slow times. I've identified roughly 45 homes I believe have potential for a direct mail campaign. 

Some of the homes are distressed, have had sole owners/occupants pass away recently, have been subject to frequent landlord disputes, etc. 

My understanding is that hand written post cards that are personally written to the homeowner work great. However, being there are so many, in your experience is typing a personalized message on a postcard going to net much worse results. The 45 homes I've identified are in the jurisdiction I work, however that doesn't include the 30 additional I've found in the town I reside in. Hand writing 75 post cards multiple times seems awful lol. 

I'm open to any suggestions or feedback on getting my personalized message out there. Do I just hunker down and do it?

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  • Justin Reed
    Wholesaler · Member since 2020 · 140 posts · 89 votes
    5y

    Use a service (my favorite is Offers2Owners) and send a professional 2 page blind offer.

    I would also scale quickly and pull a list of homes that match your acq criteria and mail to all of them instead of driving for dollars. Driving for dollars and handwriting things isn't the best use of your time.

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  • Steven Birch
    OP
    Investor · Algonquin, IL · Member since 2020 · 23 posts · 4 votes
    5y
    Originally posted by @Justin Reed:

    Use a service (my favorite is Offers2Owners) and send a professional 2 page blind offer.

    I would also scale quickly and pull a list of homes that match your acq criteria and mail to all of them instead of driving for dollars. Driving for dollars and handwriting things isn't the best use of your time.

     Can you elaborate on what a 2 page blind offer is?

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  • Justin Reed
    Wholesaler · Member since 2020 · 140 posts · 89 votes
    5y

    Some of it will depend on your acquisition criteria, but essentially you'll develop an offer for the list of properties (use a formula to price all at once - don't do individually) and send two pages - first one introduces who you are, what you do, gives the offer, etc. Second page is an actual purchase agreement that they can sign and send back (or they can call you obviously, but some people actually sign and return the offers.)

    1Reply
  • Steven Birch
    OP
    Investor · Algonquin, IL · Member since 2020 · 23 posts · 4 votes
    5y

    That's great information. I'll do some research on that. Thank you

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