Updated almost 5 years ago on . Most recent reply
Most efficient direct mail
Hey BP friends!
I work as a police officer in my local community so I have the luxury/burden of knowing the good areas from the bad. I also have the ability to "drive for dollars" during slow times. I've identified roughly 45 homes I believe have potential for a direct mail campaign.
Some of the homes are distressed, have had sole owners/occupants pass away recently, have been subject to frequent landlord disputes, etc.
My understanding is that hand written post cards that are personally written to the homeowner work great. However, being there are so many, in your experience is typing a personalized message on a postcard going to net much worse results. The 45 homes I've identified are in the jurisdiction I work, however that doesn't include the 30 additional I've found in the town I reside in. Hand writing 75 post cards multiple times seems awful lol.
I'm open to any suggestions or feedback on getting my personalized message out there. Do I just hunker down and do it?