Tools to pick markets for investments

Tools to pick markets for investments

Rental Property Investor · Sausalito, CA · Member since 2016 · 35 posts · 21 votes

Greetings,

I seem to see this question come up a bunch: What out of state market should I invest in? The prevailing answer seems to be invest near where you live (or have connections such as family) to begin with. For many people like myself that doesn't work (I live in CA) well. So the questions are:

1) Are there any tools/service out there that help you filter out certain criteria and rank cities that match (e.g. growing population). BP has tools to analyze properties (along with Dealcheck), but are there tools to analyze markets?

2) I have been analyzing market based on my own personal criteria. 

- Growing population

- Diversity of industries (particularly like technology)

- Sunbelt when possible

- University population

What are some criteria that you use to analyze markets? I promise to summarize all your answers into one post at the end so we can all crowdsource ideas.

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Rental Property Investor · San Jose, CA · Member since 2019 · 15 posts · 14 votes
6y

@Carnet Williams There are multifamily syndicators that put out free content for choosing markets and neighborhoods, and where to exactly get that data. You can check out Neal Bawa’s “How to choose markets and neighborhoods” course on Udemy - a google search should get you there.

He has specifically backtested data so he gives thresholds of what you should be looking for (i.e. pop growth over 20% since 2000).

Joe Fairless, another syndicator, also has a podcast on how to choose markets - he looks at similar indicators as Neal. The transcript of the podcast is in his Syndicator School website. Both Joe and Neal have systematic approaches to choosing markets.

I felt that having thresholds was really helpful in analyzing markets so I could have some comparison point. Otherwise, it was hard to tell what the data was saying.

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  • Investor · Austin, TX · Member since 2016 · 531 posts · 310 votes
    6y

    Hey Carnet!

    So I struggled with this when I first started.  I was thinking should I invest here in NYC or look in Jersey or Vegas/Austin.  So I came up with a process that I used for it (using the information for Brandon Turners book).  

    1. Crime rate

    2. School ratings

    3. Population Growth

    4. Transit options and times

    5. Major businesses opening in the area

    6. Price to Rent Ratio

    7. Insurance Rates

    8. Tax Rates

    9. Unemployment Rates

    Basically you want to do this research for any city and then compare the same research to another city you are thinking of investing in.  This should give you an overview of how the city is and its rental potential.  I actually made a youtube video and google form going over step by step on how I did this.  If you want, dm me and I will send you the link for it.

  • Rental Property Investor · San Jose, CA · Member since 2019 · 15 posts · 14 votes
    6y

    @Carnet Williams There are multifamily syndicators that put out free content for choosing markets and neighborhoods, and where to exactly get that data. You can check out Neal Bawa’s “How to choose markets and neighborhoods” course on Udemy - a google search should get you there.

    He has specifically backtested data so he gives thresholds of what you should be looking for (i.e. pop growth over 20% since 2000).

    Joe Fairless, another syndicator, also has a podcast on how to choose markets - he looks at similar indicators as Neal. The transcript of the podcast is in his Syndicator School website. Both Joe and Neal have systematic approaches to choosing markets.

    I felt that having thresholds was really helpful in analyzing markets so I could have some comparison point. Otherwise, it was hard to tell what the data was saying.

  • Real Estate Broker · Cleveland Dayton Cincinnati Toledo Columbus & Akron, OH · Member since 2013 · 30k+ posts · 20k+ votes
    6y
    Originally posted by @Carnet Williams:

    Greetings,

    I seem to see this question come up a bunch: What out of state market should I invest in? The prevailing answer seems to be invest near where you live (or have connections such as family) to begin with. For many people like myself that doesn't work (I live in CA) well. So the questions are:

    1) Are there any tools/service out there that help you filter out certain criteria and rank cities that match (e.g. growing population). BP has tools to analyze properties (along with Dealcheck), but are there tools to analyze markets?

    2) I have been analyzing market based on my own personal criteria. 

    - Growing population

    - Diversity of industries (particularly like technology)

    - Sunbelt when possible

    - University population

    What are some criteria that you use to analyze markets? I promise to summarize all your answers into one post at the end so we can all crowdsource ideas.

    Most people who are in high cost markets like California tend to hitup the fly over state. Or as well call them the Turnkey markets. Tons of turnkey markets out there. Many of these markets are very well represented by sellers & turnkey operators here on BiggerPockets. In no particular order I have listed some of the most popular markets for out of state investors

    • Cleveland, Ohio
    • Dayton, Ohio
    • Toledo, Ohio
    • Youngstown, Ohio
    • Cincinnati, Ohio
    • Memphis, Tennessee
    • Birmingham, Alabama
    • Kansas City, Missouri
    • Saint Louis, Missouri
    • Indianapolis, Indiana
    • Detroit, Michigan
    • Erie, Pennsylvania
    • Louisville, Kentucky
    • Milwaukee, Wisconsin
    • Jackson, Mississippi

    Each of these markets is popular with turnkey investors because of the low barrier to entry, high rental demand & high rent to price ratio. I recommend setting up keyword alerts for each area as they are discussed in the forums daily with advertisements posted in the BiggerPockets marketplace hourly.

    One thing to note when looking at the individual markets, you can make or loose money in any market. Don't think that one particular out of state market will shoot you to success or abject failure. It's not really that complicated to buy out of state. It only becomes complicated when investors try to over complicate or over think everything. Whenever you are buying a property out of state you should do a few things to ensure it's as smooth as possible.

    • Don't buy in the roughest neighborhood in the urban core. Pick a solid B-Class suburban area. Perhaps a nice 1950's built bungalow.
    • Always hire a 3rd party property inspector to give you an unbiased feel for the home. The reports are 40-90 pages long and go through the entire house in great detail.
    • Get an appraisal. If your using financing the bank requires this. This is good. The bank isn't going to let you blow their money. They have more skin in the game then you do.
    • Make sure you get clear title. If using a lender this is a non issue. They will make you do this. It's those maniacs that buy homes cash via quit claim deed off of craigslist that really get screwed.
    • Make sure your property manager is a licensed real estate brokerage.
    • Google Clayton Morris and/or Morris Invest for a cautionary tale of what not to do when buying turnkey real estate
    • Understand you can not eliminate all risk, only mitigate it. If you are risk adverse real estate, (especially out of state) is not for you.
  • Rental Property Investor · Sausalito, CA · Member since 2016 · 35 posts · 21 votes
    6y

    Another thought I had was how best to use Census data? It's a ton of information but would be great to see if there's a way to sort/filter by criteria that an investor is most interested in. I am realizing that there's a bit of art and science to investing. How I want to invest is going to be different than another person even though we may overlap in fundamentals of looking at a deal.

    If we all used the same criteria to pick markets to invest in, we would all be scrambling and competiting with each other and there would only be one "right" market. That's not the case as we can all see. I'm guessing you all each have some "recipe" you are using? What's in yours?

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