What do you think about companies with surnames in them?

[Eric Richner]

I am trying to figure out if having my surname in my company name and URL is a good idea. My company is going to be a family business with other family members.

I purchased cashmoneydough.com in case it is a better idea to have a generic URL on the mailers and bandit signs.

If I use this URL, I'll probably set up a DBA under the surname company. I then plan on doing all the communication and marketing of wholesale deals under the CashMoneyDough name to protect myself. All other business (rehabs & rentals) will be done under the surname company.

What are your thoughts?