1st Marketing Campaign

[Ken Nyczaj]

For anyone whose interested I'm doing my first marketing campaign tomorrow. Nothing huge, but it's a start:

Sending out 200 5 x 7 blue pastel envelopes with yellow letters, some handwritten in pencil and some using font that looks handwritten in red ink. Stamps will be first class stamps, mixture of USA Flag and Animals. Return address will be included on all mailings with the address being that of my LLC's Resident Agent (company name will not be listed).

Lists being sent to: Landlords going through or that have gone through eviction in the past 6 months. Driving for Dollars candidates in my local community (exterior physically distressed properties). Scanning county property viewers in neighborhoods I know well, looking for people who bought in the 80's or 90's for a low dollar amount- I'm assuming they have a lot of equity if they bought the property for $80,000 or less, 20 to 30 years ago. Yes I'm fishing a little, but hey I like to fish.

All yellow letters say a simple message "if you know anyone interested in selling, please call me at" It was a technique I heard on the second podcast about not being too assertive in your direct mail message. Each letter has my cell phone number and I will be taking calls directly, should be intersting to see how this goes.

I'm keeping track of mailings on separate lists (type of motivated seller) on an excel spreadsheet and plan to mail out once a month. The goal is to close on two properties from these 200 letters. 1 property to my LLC for buy-and-hold, 2nd property to my LLC for fix and flip, working with two different sets of investors for each strategy.

Also, will be doing an EDDM in the next week or two, targeting whole communities we are interested in. Three separate communities, around 3000 doors.

Thanks for reading. Will update. Questions appreciated.

[Ken Nyczaj]

@Annette Hibbler @Account Closed

Hey everyone, figured I give out an update. After two weeks the response rate has 2%. Four people have called me out of 200 yellow letters.

One seller being highly motivated but had no equity in the deal. A worn out landlord that really let the property go. It is a perfect sized house and location, just unfortunately he will need to short sale it, and our price would be well below what the bank would take, I'm assuming. We would offer around $80k and he owes the bank $220k and the house maybe worth $130k in its current condition.

On a positive note, some other people that called back were other current investors who are now in my contact list. They've asked if I have any extra deals to pass them their way and vice versa. Starting to build a buyers list by networking through direct mail.

My next campaign will start in a little over a week. Instead of being discouraged I'm going to double down. 400 yellow letters to the same group with a 200 person addition. Everything I've read and listened to on BP says it takes numerous cycles of DM to start getting leads. I'd recommend everyone stay with it, and I'm optimistic about getting our first deal on the next round.

Thanks for reading.