No Response from my first direct mail campaign

[Luther M.]

Hey there BP family,

Newbie investor here. My first direct mail campaign of 1,000 PCs went out via yellowletters.com on May 2nd to absentee owners and to my dismay I haven't gotten a single phone call.

Has anyone else ever experienced this? Open to any advice or suggestions.

Thank you!

[Rick H.]

For crying out loud, one mailing is not a campaign. It's a mail drop. You might have to touch your leads a dozen times before they respond.

You don't marry a girl on the first date, do you? I hope not. Dating is a fact finding mission, at least in part. Unless you belong to a culture that practices arranged marriages, it takes as many dates as required.

Your campaign should attempt to create a relationship of sorts with the recipient. You're not Home Depot mailing pre-summer BBQ sale circulars, right? They've got to get to know you. You've got to give them a reason to read your mail piece. You've got to hit the right person with the right message at the right time.

After they've read a few of your mail pieces, they might be inclined to contact you. Then, after the mail piece has generated a prospect from your lead list, you've got to have an efficient system for qualifying and converting those that match your criteria. I presume your system will be to receive call and manually qualify and convert.

You've got the rest of your life to test and tweak your system. The quicker you learn what doesn't work, then sooner you'll get closer to what does.