Direct Mail Marketing

[David Constant]

Hey BP Community!

As 2022 gets started, I'm dedicating my efforts to off-market properties, specifically through direct mail marketing. So far, I've built a list of about 1000 properties in 4 neighboring zip codes. Here's the criteria to make the list:

• current probate court records (searched land records)
• tax liens (searched land records)
  
• lis pendens (searched land records)
  
• Driving for Dollars
• late taxes (searched local tax web site and ID'd owners who have missed 2 consecutive payments)

I'm reaching out here with 3 questions:

1. Do you have any feedback on my criteria above?
2. I'm not sure what to put on the postcard - any suggestions?
3. What other advice do you have about direct mail?

Thanks so much!

Dave